पाठ्यक्रम

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How to set up an onboarding campaign in an email service provider like Mailchimp
How to work with email lists and master segmentation
All about the user journey map including three types of attribution models
How to set up and optimize your email automation strategy
How to use expert terminology such as prospect quality and conversion probability
The rules and regulations around email marketing such as CAN-SPAM and CASL
The ins and outs of A/B testing and analytics

How to use pro tools to create shareable content and to gain insight on the content that resonates with your audience

How to repurpose content for different social channels

How to choose the best social media marketing channels for your brand

How to determine your target audience’s demographic and interests, motivations, needs and barriers

How to establish advertising goals and create impactful social media ads

How to map your customer’s journey from awareness to action